Jaipur, India · 315K+ Strong
One pallu. Zero tolerance for bad taste. The DadiGram is the internet's most luxurious grandmother — equal parts heirloom and headline, watched 30M+ times every month.
The Rise
Launched 25 October 2025. A viral first quarter built the empire; then came the Brand Era — Amaris, Nykaa, Mahesh Notandas, Myntra, Ashiana — as views compounded past the 100-million mark. Tap any milestone.
The Numbers
Quiet, compounding, and impossible to ignore. Dadi's audience doesn't just watch — they share, save, comment, and forward to the family group.
Grown organically — no paid follower in this household.
Across platforms, every single month.
Average reach vs. follower base. The algorithm respects its elders.
Accumulated in just eight months — one verdict at a time.
Likes, comments, shares and saves from a fiercely loyal audience.
Content built to be forwarded — the most honest engagement there is.
Loved by Icons
The country's biggest names from cinema and sport follow and engage with Dadi — from her fashion verdicts and award-season commentary to her IPL-season takes that outscore the highlights.
Brands & Collaborations
From beauty giants to fine jewellery houses — every collaboration is written in Dadi's voice, produced cinematically, and engineered to travel.
Beauty
India's beauty destination, reviewed by its most demanding customer.
Fashion E-commerce
Fashion-forward storytelling for the country's biggest style platform.
Fine Jewellery
Fine jewellery, judged by the original owner of the family locker.
Fine Jewellery
Heirloom-grade pieces meet heirloom-grade opinions — twice over.
Repeat collaborationReal Estate
Homes and senior living — narrated by the one voice every Indian household trusts.
Work With Dadi